Who are you?

With the power of SMO you can reach your targeted demographic with the greatest of ease.

Considering the wealth of information collected by social networks on their users, targeting the right crowd has never been easier.

The important thing to remember here is not only that you can connect with new and existing customers easier, but that they can connect with you as well. The concept of Brand Reputation Management has never been more important considering a company’s exposure to both existing and potential customers across many social media platforms.

Another important “Who” question that comes to mind is: Who should be handling your SMO?
The answer is fairly straight forward: someone who is passionate about Social Media.

Whoever is going to be handling your SMO needs to be constantly interacting with various Social Media outlets several times a day. This alone is very time consuming. Interacting with Social Media means writing relevant content that is both interesting and keeps up with current social media trends. So your SMO guy or gal will have to be very familiar with both the products and/or services your company has on offer and the demographics that your company targets.

Writing compelling content, being familiar with demographics, posting on social media websites constantly; sounds easy! Well, passion is not something you can teach. If whoever you hire or designate to handle your social media does not feel passionate about it, you are treading in very rough waters. Passion can truly mean the difference between a boomingly successful Social Media campaign and a mediocre or failed campaign. A passionate storyteller that knows how to engage readers, that is your guy(or gal).

The W’s of SMO

One of the main purposes of this blog will be to go through the W questions of SMO.

These are some of the questions you may be asking yourself as you consider using SMO as one of the tools in your marketing toolbox.

Who can I reach with SMO?
Who should be handling my SMO?

What is SMO really?
What will SMO do for my business?

When will I see results?

Where do I start with my SMO?

Why should I bother with SMO?

How is SMO going to get me more business?

You might have more questions about how SMO works. However, by the time you get through this blog you will be armed with enough understanding to get yourself started.

Social Media Optimization – Digital Marketing at its most effective

As a business owner you always want to be able to connect with the people who are purchasing your products and/or services. There is simply no better way to do this other than through Social Media. More and more people use the internet to find their products and services. Don’t be left in the dust!

Utilizing Social Media Optimizaion(SMO) in your marketing plan will create loads of relevant content all over the internet that your existing and potential customers will be able to see.

And don’t forget about Link Building! Along with much of the relevant content you will create backlinks to your website. Search engines such as Google, Yahoo and Bing index relevant content and backlinks in order to determine the relevancy of your webpage for certain keywords.

In a nutshell, more relevant content and backlinks create more business for you! All of this through the wonderful world of SMO!