With so many options out there to choose from, trying to decide which is the most appropriate approach to the Digital Marketing landscape is bit like treading water in the middle of the ocean. There are many directions to swim, but only some of them lead to land. If you pick the wrong direction, you could drown.
The ever changing face of Digital Media is a fickle mistress. Techniques that worked what seemed like not long ago, are now no more effective at tickling her feet than canned spam. Okay, okay, enough metaphor.
What is it that businesses are after when it comes to any form marketing?
- Visibility
- Exposure
- Presence
- Traffic
Not just traffic to their website or their Facebook page, traffic through their door. Customers buying their products and services. Increasing their profits, their ROI, their bottom line. Their is no magic bullet when it comes to an effective way to get there. A diverse approach to treading the Digital Marketing landscape will get you where you want to go. Focus on just one aspect and you will find yourself swimming in circles.
A small business might try their hand at tackling the task of marketing their business themselves. Some business owners can successfully juggle running their business and driving sales through their own marketing efforts. Although, most cannot effectively maintain their web presence hands on. A digital marketing professional is the compass that navigates the marketing landscape.
The next question is direct hire or outsource. Have someone in the office or pay someone to remotely manage your marketing efforts. There can be advantages and disadvantages on both sides of this coin. Summarily, a company or specialized individual will likely deliver more diverse solutions at a more effective cost when compared with an in house marketing manager or team.
A diverse, goal oriented, customer targeted marketing campaign that delivers healthy ROI while constantly and continually creates interaction between new and existing customers and drives sales. A storyteller that can create an enticing conversation in the minds of your potential customers.
That is what you are looking for.